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| Ramin Talaie/Corbis, The Guardian, 20 May 2009 |
In 1999, Bill Talen, more knew now as
Reverend Billy, started a new way of denonciation by laugh, a funny
urban activism. Alone in Time Square, New York City, he preached
againt consumerism society and its normalization, like a real
reverend in a « post-religious church ». Quickly, people
joined his artistic performance for create the known Church of Stop
Shopping, officially names The Church of Life After Shopping. Today,
more than 50 artists, performers and musicians, act in public spaces,
through Europe and The US for defend imagination, creativity and the
re-creation of the public spaces against the « Devil »,
corporate consumerism. They use different forms like anti-capitalism
gospel, media activism, or cash register exorcisms for example. The
« Church » acted principally on sidewalk and in chain
stores.
During the global movement Ocuupy Wall
Street, Reverend Billy followed by his preachers « spreaded the
word », several times to the militants of New York :
 |
| Anonymous, Poètes Indignés blog, 6 May 2012 |
The concept of « For be happy,
Shop ! » cross the Atlantic Ocean to Lille, North of
France, where an active movement is grewing up, defending social
justice, environmental protection and anti-militarism message. But,
it's look that the French Church use a quirky humour.
In fact, for the last legislatives
elections, the Reverend Alessandro di Giussepe been candidate for the
constituency of Lille - Loos - Faches-Thumesnil. He recolted 1,29 %
of votes, and his campaign video clip has seen almost 80 000 times.
He declared recently that he'll be
candidate for the municipal elections of Lille in 2014.
Official websites :
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