Chromaroma

Chromaroma

http://www.chromaroma.com/
http://www.youtube.com/watch?v=Ky_NkwFppDM

On 30th November 2010, the company « Transport for London » launches a game nammed « Chromaroma », a turf war with social and cultural purposes.

This game can be played alone or with a team.
The rules are simple. The only thing you need is an « oyster card » (the British « Navigo » card). Basically, there is nothing to do : tag it when you use the tube, the bus or the Barclays Cycle Hire, as you usually would do, to collect some points.
You get more points if you complete missions : go by walking from a station to an other or go to a station far from your usual journey for example.
When you, or your team, get enough points, you own a territory. It could be one station or an area. If you keep it under your control during a given time, you and your team can get few bonus such as a reduction in cinema or an invitation to a private inauguration in a gallery.

It has been prouved that Chromaroma increases the londoner players's mobility and cultural practices. 

Anne-Lise Salin - 187 word - week 2