A Journey to Nantes
Introduction
>Presentation will be about Creative Economy/in Great Britain :
Creative Industries.
>A concept invented by John
Howkins in 2001. According to the Department of Culture, Media and Sport
of the UK :
“The creative industries have their origin in individual creativity, skill and talent and which
have a potential for wealth and job creation through the generation and
exploitation of intellectual property.”
>To illustrate this concept, I’m gonna speak about A Journey To Nantes- subtitled
« The City turned upside down by art»- a cultural and touristic
manifestation which took place in Nantes during last summer.
My presentation will present you :
>Firstly The Event itself ;
>Secondly the assessment of
the cultural manifestation with figures;
>Finally I will present other cultural events which could be
considered as part of creative economy.
Development
I-
The event, an illustration of
Creative Economy.
A Journey to Nantes :
>was created by Jean Blaise, the cultural advisor of Jean-Marc
Ayrault, mayor of Nantes. >is a cultural trail 8.5kilometers long throuhg
the town, from the Lieu Unique (an old factory transformed in theater, concert
place and bar) to the Island of Nantes, where Daniel Buren imagined his famous
colorful rings.
A Journey to Nantes is firstly a
patrimonial event because it offered unusual points of views and
perspectives on the city, its monuments, sites and artistic creations. Indeed,
A Journey to Nantes put forward :
-
a cultural patrimony, from the
Caslte of the Dukes of Brittany to the Court designed by Jean Nouvel ;
-
artistic creations such as
architectural structures spreaded in original places ( in trees or the top of
the Brittany Tower)
Its also a cultural event with :
-
creations in music : rock
concerts at the Lieu Unique or electro gigg on a boat and of course ;
-
creations in live
performance : the show of Royal Deluxe’s giants ;
-
a lot of exhibition in original
places, such as in a church or in an old industry.
And during the Journey to Nantes was led the biennale of contemporary
art named « Estuaire ». Estuaire took place along the Loire, from
Nantes to Saint Nazaire, and exhibite creations of famous artists :
-
a wooden footbridge created by
Kawamata ;
-
or a house in the the river by
Courcoult
II-
The assessment
Public :
According to Jean Blaise, A Journey To Nantes was a cultural, touristic
and of course economic success.
In fact, the event managed to attract more than 1,700,000 people. The
touristic audience, compared the last summer, increased by 25% in the Urban
Community of Nantes (Nantes Métropole).
Economy :
A Journey to Nantes and its manager, Jean Blaise, set up an evaluation
to mesure the consequences of the event.
First, we have to know that A Journey to Nantes costed 8M €, a similar
figure for Estuaire.
An article in Ouest France published two weeks ago some figures about
the economic consequences of A Journey to Nantes :
-
In general, the event earned 48M
€
-
And every tourist spent on average
44€ in bars, hostels or not free events (example : the cruise on the
river)
ð it’s a really good assessment for a cultural event. And i twill permit
to Nantes to get a better place in the best tourist city ranking
III-
A new edition ?
A new edition
There’s many reason to believe that A Journey to Nantes was a one-shot
event. Moreover, it was the last edition of Estuaire. It was confirmed by the
mayor of Nantes, Patrick Rimbret, who declared to the newspapers in september
that the next event will be an ecological manifestation called « A Green Journey »
The other events
However, the concept of cultural tourism is now established in France
such as :
-
in Lille with Fantastic (an
English name for a French event !) ;
-
The Sleepless Night in Paris ;
-
The Festival of Lights in Lyon.
IV-
To recap
Van was a touristic, economic and cultural succes
Cultural events tend to be part of creative industries to gain economic
legitimity
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